Micromoments: Why is this term important in today's marketing world?

If you are an organization that is trying to be more visible to your potential clients/customers, have you heard of the term "micromoments"? Well, in digital marketing world, the term "micromoment" is a moment within a moment in the consumer buying journey that can have a significant influence on a client/customer selection/buying decision; example, a person checking reviews of different varieties of a product on mobile phone while shopping for the product in a physical store.

A good digital marketing campaign can really help an organization with being present or visible to potential clients/customers during such micromoments.

If you are an organization that haven't yet thought about being visible during such micromoments, it might be high time that you get started. Our team of well trained professional digital marketing experts would be happy to help!


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